CoStar makes big push at ICSC Data firm’s attendance increased sharply at convention, while owners, brokers, retailers were mostly flat
CoStar at ICSC (Credit: Adam Pincus for The Real Deal)
CoStar Group is blanketing ICSC, more than doubling its attendance from last year, making it one of the top 30 firms at the show.
The dominant player in commercial real estate data arena, CoStar sent 69 registered attendees to the retail event, the largest head count from a company that is not a brokerage, tenant or owner.
The firm which is spending up to $20 million this year to prevent upstart Xceligent from breaking into its market strongholds did not respond to a request for comment.
CoStar’s competitors have registered far fewer attendees. As of Tuesday, Xceligent had four reps, CompStak (with whom they announced a partnership this month) had also had four, and Yardi counted eight.
The analysis based on ICSC attendance information available on its we新上海贵族宝贝论坛